Tom Allen Is Face Of Postcode Lottery’s Delivering Good News Ad Campaign

He's RED hot – the new face of People's Postcode Lottery's next blockbuster TV ad campaign is Tom Allen.

The host of shows such as Cooking With The Stars, Bake Off - The Professionals and The Apprentice - You're Fired will be Delivering Good News to the people of Britain in a series of 10, 30 and 60-second TV and radio commercials.

He will also feature in a whole host of other media initiatives including social, Digital Out Of Home, billboard posters and direct mail.

Wearing a scarlet-red, three-piece suit, Tom will be scooting around the country in a retro 1949 Morris JE electric van explaining just how EASY it is to play People's Postcode Lottery and urging people to sign up before the end of August for the chance to share in September's bumper £18.5 Million prize pot.

Tom said: "This is amazing work from everyone at People's Postcode Lottery and I feel so lucky to be a part of it."

Tom also said he was "astounded" by the fact that Postcode Lottery players have raised more than £1.3 Billion for charities and good causes.

The new campaign begins today, with the first of the ads promoting the September draws running to 31st August.

Mark Harrison, Head of Creative at People's Postcode Lottery, said: "We're thrilled to be working with Tom. This campaign is a massive move forward for us as a brand and I am incredibly proud of the work and the effort from the entire team."

Our new campaign features the iconic, all-electric, all-new Morris JE van. Made using recycled carbon fibre, it has been designed and engineered in the UK, and will be built here, too.